Winner Or Loser?

I've  read these words on a billboard: "Release You Inner Winner". Good, I thought, they are starting to spread positive advice on a wider scale. Then, when I got nearer and read the words below, I realized that it was the ad for a casino. Ah, they were talking about THAT kind of winner. Encouraging you to gamble, to hope to be a winner while you already know that you will almost surely be a loser. Parallel with life? It happens when you embark in a situation (train of thoughts, conversation, action) that you "hope" will make you able to prove your point, to "win" over another, while deep inside you already know that it's not the best, the fairest, the most loving choice of behavior.